FACEBOOK MARKETING, U TUBE MARKETING, PINTEREST MARKETING
Facebook Marketing, the Inbound Way
Before we dive in, let’s get one thing out of the way. There are many strategies to approach marketing on Facebook, but we’ll stick to the one we love most: inbound.
Inbound is about being helpful and relatable to your audience. It involves understanding the goals of your customer and partnering with them to overcome challenges. One of the best ways to do this is to be available where they already spend their time -- that means you need to be present on Facebook.
Facebook’s tools cater to the business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales and customer services reps to connect with consumers interested in your brand.
It’s not about being spammy, annoying, or deceiving.
If you’re building a Facebook Page just to check one more thing off the branding to-do list, think again. True Facebook marketing requires a consistent, long-term commitment. But we promise the awareness and demand will be worth it.
If you’ve decided to build a Facebook Page for your business, you’ve made the right choice. In fact, you’ll be joining 60 million businesses worldwide who already market on Facebook via a Page.
Before we jump into publishing content and boosting posts with advertising, let’s rewind to the very beginning and walk through the setup process.
Create a Facebook Page
First, there’s one crucial aspect to clarify. As you probably know, the majority of Facebook is made up of personal profiles. However, if you’re a business looking to establish your presence on the social network, you’ll need to create a Page instead.
Pages are Facebook’s equivalent of a business profile. Pages look similar to profile pages but show specific information only applies to businesses, organizations, and causes. While someone connects with a profile by adding them as a friend, you connect with a business Page by “liking” it and becoming a fan. If you create a personal profile for your business instead of a Page, you run the risk of getting it shut down by Facebook.
To get started building your own Facebook Page, go https://www.facebook.com/pages/create/.
There, you’ll have six different categories to choose from:
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Entertainment
- Cause or Community
Depending on which option you select, the about fields on your Page will be customized. For the purpose of this introduction, let’s say we’re a “Company, Organization or Institution.” We’ll create a Page for a (completely fictitious) company called Boston Coat Company. Choose the name for your Page wisely. Facebook will let you change your name and URL in most cases, but it can be a difficult and tedious process.
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