FACEBOOK MARKETING,U TUBE MARKETING,PININTEREST MARKETING

FACEBOOK MARKETING, U TUBE MARKETING, PINTEREST MARKETING.  

We know. Facebook isn’t new. And to say that every business needs a Facebook presence today would be a blatant understatement.

However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the population.

Facebook has 1.18 billion daily active users. Let’s put that in perspective. That’s over 5X the population of the United States, 15% of the world population … and it’s still climbing.

It’s not only the sheer number of people, but the amount of our attention Facebook owns. Globally, the average user spends 50 minutes per day with Facebook properties. Considering the average person sleeps 8.8 hours a day, that means one-sixteenth of our waking hours are spent with our eyes glued to the social network. For many, Facebook is the internet. That said, is your business taking full advantage of it?

Pages are the gateway for businesses to market among this holy grail of users. A Facebook Page is a public presence similar to a personal profile but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service.

Below you’ll find everything you need to know to become a master Facebook marketer. No matter if your business has had a Page for years or you’re just getting started, this comprehensive guide is for you.

Facebook marketing,u tube marketing,pininterest marketing

   FACEBOOK MARKETING, U TUBE MARKETING, PINTEREST MARKETING

Facebook Marketing, the Inbound Way

Before we dive in, let’s get one thing out of the way. There are many strategies to approach marketing on Facebook, but we’ll stick to the one we love most: inbound.

Inbound is about being helpful and relatable to your audience. It involves understanding the goals of your customer and partnering with them to overcome challenges. One of the best ways to do this is to be available where they already spend their time -- that means you need to be present on Facebook.

Facebook’s tools cater to the business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales and customer services reps to connect with consumers interested in your brand.

It’s not about being spammy, annoying, or deceiving.

If you’re building a Facebook Page just to check one more thing off the branding to-do list, think again. True Facebook marketing requires a consistent, long-term commitment. But we promise the awareness and demand will be worth it.

How to Set Up a Facebook Business Page

If you’ve decided to build a Facebook Page for your business, you’ve made the right choice. In fact, you’ll be joining 60 million businesses worldwide who already market on Facebook via a Page.

Before we jump into publishing content and boosting posts with advertising, let’s rewind to the very beginning and walk through the setup process.

Create a Facebook Page

First, there’s one crucial aspect to clarify. As you probably know, the majority of Facebook is made up of personal profiles. However, if you’re a business looking to establish your presence on the social network, you’ll need to create a Page instead.

Pages are Facebook’s equivalent of a business profile. Pages look similar to profile pages but show specific information only applies to businesses, organizations, and causes. While someone connects with a profile by adding them as a friend, you connect with a business Page by “liking” it and becoming a fan. If you create a personal profile for your business instead of a Page, you run the risk of getting it shut down by Facebook.

To get started building your own Facebook Page, go https://www.facebook.com/pages/create/.

There, you’ll have six different categories to choose from:

1. Local Business or Place
2. Company, Organization or Institution
3. Brand or Product
4. Artist, Band or Public Figure
5. Entertainment
6. Cause or Community

Depending on which option you select, the about fields on your Page will be customized. For the purpose of this introduction, let’s say we’re a “Company, Organization or Institution.” We’ll create a Page for a (completely fictitious) company called Boston Coat Company. Choose the name for your Page wisely. Facebook will let you change your name and URL in most cases, but it can be a difficult and tedious process.